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The Typographic Medium by Kate Brideau at Abbey's Bookshop,
The Typographic Medium
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Kate Brideau

The Typographic Medium

Kate Brideau

$110

Hardback

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English
MIT Press
12 October 2021
Typography & lettering
Series: History and Foundations of Information Science
An innovative examination of typography as a medium of communication rather than part of print or digital media.

An innovative examination of typography as a medium of communication rather than part of print or digital media.

Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of ""print media"" or ""digital media"" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium.

After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms.

Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilem Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.
By:  
Imprint:   MIT Press
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 152mm, 
ISBN:   9780262045858
ISBN 10:   0262045850
Series:   History and Foundations of Information Science
Pages:   432
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active
Preface and Acknowledgments xi 1 Introduction 1 2 The Battle of Form and Function 25 3 Typography Is Shape 51 4 The Typographic Skeleton 75 5 Type’s Outer Limit 101 6 Relational Shapes 131 7 Why Am I a Triangle? 155 Glossary of Typefaces and Type Systems 187 Notes 221 Bibliography 261 Index 279

Kate Brideau is an adjunct faculty member at in Media, Culture, and Communications at NYU's Steinhardt School of Culture, Education, and Human Development and in Management Communication at NYU's Stern School of Business.

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