Helmut Schmid Typography

Kiyonori Muroga, Nicole Schmid

$130

Hardback

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English

Lars Muller Publishers
01 November 2023

History of art & design styles: from c 1900 -; Prints & printmaking; Industrial: Commercial Art & Design; Graphic design; Typography & lettering

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""Helmut Schmid is one of the finest typographers worldwide."" Designculture

The Austrian typographer and graphic designer Helmut Schmid (19422018) was acknowledged globally as a master of his craft. Schmid put his own spin on Emil Ruder's teachings while remaining faithful to his principles of clarity, simplicity and elegance. Living in Osaka, Vancouver and Germany (where he worked for the German Social Democratic Party and the German chancellors Willy Brandt and Helmut Schmidt), Schmid merged Eastern and Western influences in his editorial design, product packaging, political and corporate visual identity. This bilingual monograph explores the typographer's oeuvre in its entirety. The book's generous design allows each image to breathe; accompanying texts narrate Schmid's life and career in an informative but pleasant manner. Complementing the publications Weingart: Typography and Ruder Typography, Ruder Philosophy, Schmid Typography completes Lars Müller Publishers' surveys of the Basel school of typographic thought.

Schmid studied under Emil Ruder, Robert Buechler and Kurt Hauert at the AGS (Basel School of Design). He lived most of his life in Osaka, Japan, and is well known for his TWA logo, his own typeface (Katakana Eru) and packaging for Shiseido Cosmetics.

SELLING POINTS: .

Helmut Schmid was an Austrian graphic and type designer, author and teacher, and one of the most renowned typographers of the 20th century. .

Lavishly illustrated bilingual monograph exploring his entire oeuvre. New Revised Edition.

483 illustrations

Edited by: Kiyonori Muroga, Nicole Schmid
Imprint: Lars Muller Publishers
Country of Publication: Switzerland
Dimensions: Height: 296mm, Width: 226mm,
ISBN: 9783037787397
ISBN 10: 3037787392
Pages: 240
Publication Date: 01 November 2023
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Unspecified

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Helmut Schmid Typography

Kiyonori Muroga, Nicole Schmid

$130

Hardback

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