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The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline

Charles McMillan (Schulich School of Business, York University, Toronto)

$96.95

Hardback

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English
Cambridge University Press
05 December 2024
Organizations rise or fall based on misreading of external signals as well as internal factors – strong or weak management, leadership and governance, proactive or reactive benchmarks of innovation and performance. This Element addresses the commercial aerospace sector the case study of Boeing Corporation. Boeing and Airbus illustrate the dynamics of competitive rivalry, the shifting attention span of senior leaders. Beset by internal dysfunctions, product delays and certification challenges, Boeing has a negative net worth, and perverse executive incentives, financial engineering values, and governance dysfunctions when confronting the changes facing the main customers, the airline industry. Boeing trails its European rival in market share, R&D investments, and diverse product line based on seat size, pricing, and distance. This case study provides an opportunity to suggest new research directions on governance and managing truly complex organizations.
By:  
Imprint:   Cambridge University Press
Country of Publication:   United Kingdom
ISBN:   9781009475624
ISBN 10:   1009475622
Series:   Elements in Reinventing Capitalism
Pages:   100
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

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