The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline

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Charles McMillan (Schulich School of Business, York University, Toronto)

The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline

Charles McMillan (Schulich School of Business, York University, Toronto)

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English

Cambridge University Press
05 December 2024

Industrialisation & industrial history; Ownership & organisation of enterprises

Series: Elements in Reinventing Capitalism

Organizations rise or fall based on misreading of external signals as well as internal factors – strong or weak management, leadership and governance, proactive or reactive benchmarks of innovation and performance. This Element addresses the commercial aerospace sector the case study of Boeing Corporation. Boeing and Airbus illustrate the dynamics of competitive rivalry, the shifting attention span of senior leaders. Beset by internal dysfunctions, product delays and certification challenges, Boeing has a negative net worth, and perverse executive incentives, financial engineering values, and governance dysfunctions when confronting the changes facing the main customers, the airline industry. Boeing trails its European rival in market share, R&D investments, and diverse product line based on seat size, pricing, and distance. This case study provides an opportunity to suggest new research directions on governance and managing truly complex organizations.

By: Charles McMillan (Schulich School of Business York University Toronto)
Imprint: Cambridge University Press
Country of Publication: United Kingdom
ISBN: 9781009394727
ISBN 10: 100939472X
Series: Elements in Reinventing Capitalism
Pages: 100
Publication Date: 05 December 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Preface; 1. Introduction – from the wright brothers to a global duopoly; 2. Theoretical issues in OEM commercial airline sector; 3. The customer model: from domestic to global airlines; 4. OEMs: the Boeing-airbus duopoly; 5. From simple and complex failure to catastrophe: the B-max debacle; 6. Boeing stalls and then declines in sales and market share; 7. Discussion and the new capitalist approach; 8. Conclusion: lessons from Boeing; Appendices; References.