The Smart PR Book

The art and craft of public relations

Sandra Stahl

$24.99

Paperback

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English

Miscellaneous
01 May 2025

Sales & marketing management; Public relations

This is a concise and practical manual for understanding and implementing public relations campaigns and communications in today's business world.

Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner and educator, enables you to create the right mindset and build the necessary skills to meet the communications challenges that face most businesses. This includes mastery of the fundamentals of PR, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of the business objectives at hand.

AUTHOR: Sandra Stahl is a recognized thought leader in PR strategy and audience connectivity. She is an experienced PR practitioner and teaches at the Brand & Integrated Communications graduate program at the City College of New York. She is based in New York, USA.

By: Sandra Stahl
Imprint: Miscellaneous
Country of Publication: United Kingdom
Dimensions: Height: 180mm, Width: 120mm,
ISBN: 9781915951670
ISBN 10: 1915951674
Pages: 160
Publication Date: 01 May 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Unspecified

Sandra Stahl is a recognized thought leader in PR strategy and audience connectivity. She is an experienced PR practitioner and teaches at the Brand & Integrated Communications graduate program at the City College of New York. She is based in New York, USA.