The Role of Design in International Competitiveness

D.O. Ughanwa, M.J. Baker

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English

Routledge
12 November 2019

International economics; Business competition; International business

Series: Routledge Library Editions: Industrial Economics

Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book’s many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets.

By: D.O. Ughanwa, M.J. Baker
Imprint: Routledge
Country of Publication: United States
Volume: 29
Dimensions: Height: 234mm, Width: 156mm,
Weight: 544g
ISBN: 9780815370864
ISBN 10: 0815370865
Series: Routledge Library Editions: Industrial Economics
Pages: 394
Publication Date: 12 November 2019
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

D.O. Ughanwa, M.J. Baker