The Role of Design in International Competitiveness

D.O. Ughanwa, M.J. Baker

$168

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
17 January 2018

International economics; Business competition; International business

Series: Routledge Library Editions: Industrial Economics

Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book’s many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets.

By: D.O. Ughanwa, M.J. Baker
Imprint: Routledge
Country of Publication: United States
Volume: 29
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9780815370857
ISBN 10: 0815370857
Series: Routledge Library Editions: Industrial Economics
Pages: 394
Publication Date: 17 January 2018
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

1. The British Disease: An Examination of Factors Underlying the Decline in British Competitiveness in World Markets 2. Price and Value 3. Taking Stock 4. The Characteristics of Commercially Successful Firms 5. Sharpening the Competitive Edge 6. Design: Meaning and Application 7. Improving Competitiveness Through Design Management 8. A Model of the Role of Design in International Competitiveness

D.O. Ughanwa, M.J. Baker