The Influence Advantage: Unlock the Success Code to Influence Principles - Practical and Proven Examples...

— —

Duane Sprague Vladimir Bushin

The Influence Advantage

Unlock the Success Code to Influence Principles - Practical and Proven Examples to Ethically...

Duane Sprague, Vladimir Bushin, Al Fabon

$61.95 $55.45

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Evolve Global Publishing
31 January 2025

International business; Sales & marketing

Summary
Details

The Influence Advantage: Practical and Proven Examples to Ethically Persuade in Business and Life

Unlock the secrets of influence with The Influence Advantage-a comprehensive guide authored by six certified Cialdini practitioners. Combining behavioural science with real-world insights, this book offers actionable strategies to elevate your personal and professional impact ethically. Whether you're a leader, entrepreneur, or simply someone eager to understand the psychology of persuasion, this book is your ultimate resource for mastering influence.

Highlights from the Book:

Ecommerce Success Starts Here (Duane Sprague): Discover the powerful role of pre-suasion, social proof, and authority in online success. Learn to eliminate friction points and maximise conversions with proven behavioural science principles. Give More First (Al Fabon): Explore the principle of reciprocity through inspiring personal stories. Learn how giving selflessly builds trust, enhances relationships, and creates lasting professional and personal success. From Adversity to Abundance (Maria Maier): Follow a journey of resilience and transformation, underpinned by ethical influence. Learn how principles like unity and reciprocity can turn setbacks into stepping stones. Liking is King (Vladimir Bushin): Understand the financial and relational power of likability. Master techniques to foster positive interactions and turn adversaries into allies. The Experience Trap (Christian Younggren): Avoid the pitfalls of over-relying on expertise. Learn how cognitive biases like social proof and confirmation bias can shape decision-making, helping you build stronger connections. Winning Influence Strategies in Fortune 500 Companies (Ellin Sidell): A peek into how leaders at billion-dollar companies were successfully influenced to approve multi-million dollar projects, revealing how key influence principles like authority and contrast drive decision-making and propel careers forward.

Why Should You Buy This Book?

Proven Frameworks: Backed by the principles of Robert Cialdini, this book bridges academic research with practical applications. Diverse Perspectives: With contributions from authors across industries and continents, you'll gain a 360-degree view of ethical persuasion. Actionable Insights: Each chapter provides a roadmap for implementing influence strategies in your unique context.

Transform your ability to lead, connect, and persuade-ethically. Whether you're navigating the complexities of Fortune 500 companies, growing a small business, or improving personal relationships, The Influence Advantage equips you with timeless tools for lasting impact.

By: Duane Sprague, Vladimir Bushin, Al Fabon
Imprint: Evolve Global Publishing
Dimensions: Height: 229mm, Width: 152mm, Spine: 9mm
Weight: 240g
ISBN: 9781923223516
ISBN 10: 1923223518
Pages: 128
Publication Date: 31 January 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active