Explore different fields in the fashion industry-- ranging from marketing and social media to academia and museum work-- to discover more than 75 unique careers. Using the expertise of industry professionals in design, retail, production, and more; The Fashion Industry and Its Careers, Fifth Edition explores what to expect on the job, required education and training, and the relationship of the position to the fashion industry as a whole. The text highlights a variety of disruptions in the industry including e-commerce, technology, sustainability, and the post-pandemic world. A new box feature called Not Just Another Day At The Office spotlights emerging aspects of the fashion industry such as remote work; addressing sourcing challenges; and fast fashion. Use this text to get realistic insight into the world of fashion.
New to this Edition
- New Not Just Another Day At The Office feature allows students to see fashion industry issues and professionals up close
- Updated Case Studies in Career Exploration showcase how fashion careers have been changed by the Covid-19 pandemic - Updated sections on sustainability and social media - Updates throughout around salaries; career tracks; resume enhancements; and job search guidelines for entering the industry upon graduation
The Fashion Industry and Its Careers STUDIO - Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of essential vocabulary
Instructor Resources
- Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes
- PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
Part 1: Careers in Forecasting, Textiles, and Manufacturing 1. Trend Forecasting 2. Textile Design and Development 3. Sourcing 4. Production and Sales Part 2: Careers in Fashion Design, Product Development, and Fashion Promotion 5. Designing Apparel and Accessories for the Manufacturer 6. Product Development by the Manufacturer and Retailer 7. Promotion for the Designer and Manufacturer Part 3: Careers in Fashion Retailing 8. Marketing for the Retailer 9. Merchandising for the Retailer 10. Management for the Retailer Part 4: Careers in the Ancillary Businesses: Digital Communications, Styling, Education, and Costume Design 11. Digital Communications 12. Fashion Styling, Photography, and Costume Design 13. Fashion Curatorship and Scholarship 14. Visual Merchandising and Mall Management Appendix A: Career Tracks and Salaries Chart Appendix B: Résumé Tips, Interview Guidelines, Employer Research, and Résumé Samples Glossary Credits Index
Sheryl A. Farnan is Division Chair of Business and Arts at Metropolitan Community College-Longview Campus, where she teaches merchandising, business, and marketing courses. Michele M. Granger is an independent scholar and a former professor at Missouri State University.
