Creativity and Innovation in the Fashion Business: Contemporary Issues in Fashion Design and Product Development...

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Helen Goworek Fiona Bailey

Creativity and Innovation in the Fashion Business

Contemporary Issues in Fashion Design and Product Development

Helen Goworek, Fiona Bailey

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English

Routledge
11 October 2024

Economics; Research & development management; Textile industries; Fashion & beauty industries; Textile & fibre technology

Series: Mastering Fashion Management

Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors who together possess a wealth of combined experience in creative and technical roles in the fashion business.

Broad in scope, this textbook first provides a wide overview of creativity and innovative developments across the industry, before considering technical and digital innovation in production and product development, as well as trend forecasting. The final part of the book then consists of an exploration of sustainable innovation in design for fashion brands and retailers. Each chapter includes aims and summaries to structure learning and highlight key points, academic insights from thought leaders and interviews from industry and academia.

A vital introductory textbook, Creativity and Innovation in the Fashion Industry is well-suited to undergraduate and postgraduate modules across subjects such as Fashion Business, Fashion Design and Manufacturing, Product Development, Innovation Management, and Buying and Merchandising. Online resources include PowerPoint slides and a test bank.

By: Helen Goworek, Fiona Bailey
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm,
Weight: 453g
ISBN: 9781032365800
ISBN 10: 1032365803
Series: Mastering Fashion Management
Pages: 236
Publication Date: 11 October 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Forthcoming

1. Introduction, 2. Key sources of Creative Inspiration in the Fashion Business, 3. Technical Aspects of Innovation in the Fashion Business, 4. Applying Innovation Theory to the Fashion Business, 5. Creativity and Innovation in the Fashion Business, 6. Sustainability and Innovation in the Fashion Business, 7. Creativity and Innovation in the Fashion Business for Fashion Brands and Ready-to-Wear Fashion, 8. Innovation in the Mass-Market Fashion Business

Helen Goworek PhD is Professor in Marketing and MSc Marketing Programme Director at Durham University, UK. Helen’s prior experience of working in the fashion industry in buying and design for retailers and manufacturers for several years influences her research in the fields of product development, retailing and sustainability. Fiona Bailey is Programme leader in Fashion Management at De Montfort University, UK. Fiona’s research focuses on Gen Z’s online search behaviour and UX design strategies for fashion retailers. She has over 20 years experience in the fashion industry, as a buyer for one of the UK’s biggest retailers, Next, and as an entrepreneur, jointly setting up the award-winning, sustainable, girlswear brand Kingdom of Origin. She regularly contributes to BBC radio as a retail business expert and holds a BA in Business Management with languages from Edinburgh Napier University, UK and a MA in Design Management from De Montfort University, UK.