The Art of Business Wars

The Business Wars podcast is a must-listen for anyone trying to understand how new entrants can topple even the most powerful and entrenched industry leaders. The Art of Business Wars leverages the key takeaways from the podcast to illustrate how putting the consumer first exploits the vulnerabilities of incumbents who find it challenging to disrupt their legacy business models. If Blockbuster had learned the 'art of war' from Business Wars, maybe they would not have been toppled by Netflix. -- Rich Greenfield, partner and analyst, LightShed Ventures Anyone who thinks business is all about balance sheets and income statements should be required to read The Art of Business Wars. Whether he's telling the story of how Apple crushed BlackBerry or how Mattel created Barbie and Ken, David Brown has done a masterful job of getting beneath the numbers to illuminate the real stuff of business: ego, passion, ambition - and all-out combat. -- Joe Nocera, Bloomberg business columnist A rollicking read about the corporate world's greatest rivalries. If you're worried about a well-known competitor or an unseen disruptor - or fascinated by the decisions of founders, the strategies of leaders, or the fates of businesses - this book brings together the best of a hit podcast for your learning and enjoyment. -- Adam Grant, New York Times bestselling author of Think Again and Originals, and host of the TED podcast WorkLife