Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

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Renee Mauborgne W. Chan Kim

Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Renee Mauborgne, W. Chan Kim

$26.99

Paperback

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English

Pan Books
30 May 2023

Business strategy; Business competition; Management & management techniques; Sales & marketing

The New York Times bestseller No. 1 Wall Street Journal bestseller

Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people's confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation and growth. They show why non-disruptive creation is as important as disruption in seizing new growth.

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the processes and tools outlined in the book. Whether you are a cash-strapped start-up or a large, established company - non-profit or national government - you will learn how to move from red to blue oceans in a way that builds people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

By: Renee Mauborgne, W. Chan Kim
Imprint: Pan Books
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 130mm, Spine: 21mm
Weight: 238g
ISBN: 9781509832217
ISBN 10: 1509832211
Pages: 336
Publication Date: 30 May 2023
Recommended Age: From 18 years
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Active

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD Business School and the authors of the bestselling business classic Blue Ocean Strategy. They are among the world's top management gurus and serve as advisors to multinational corporations, governments and institutions around the world.

Reviews for Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether -- Daniel H. Pink, New York Times bestselling author of Drive and To Sell is Human Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a start-up, small business or Fortune 500 company -- Ram Charan, CEO and board advisor, New York Times bestselling author of Execution BLUE OCEAN SHIFT is great: practical, useful, real-world * Inc. * An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy . . . BLUE OCEAN SHIFT provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative * Forbes * Stirring business primer . . . includes powerful real-life examples . . . This invaluable guide will be empowering to business-minded readers * Publishers Weekly * Starred Review: provides a clear process for businesses identifying opportunities and developing plans for change . . . Highly recommended * Library Journal * BLUE OCEAN SHIFT proves to be worth the wait. It is a practical, well-written guide to finding and exploiting blue ocean markets * Strategy + Business *