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The Algebra of Sales and Persuasion

Brad David Ball

$25.95   $23.75

Paperback

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English
Blazer Sales
03 May 2024
Few in the world of B2B sales have covered as much ground as Brad David Ball. Over the course of his career, he has traversed the globe selling technology - visiting over 80 countries, 50 states, and closing deals on 6 different continents.

In this book, Brad shares practical formulas, original research, and perspectives that will enhance you sales skills and provide you with actionable strategies. Chock-full of stories and takeaways, he shares lessons learned from experiences in Singapore, Germany, China, Italy, Argentina, Belgium, India, France, and more.

You'll learn...

What is the ORIGINAL SIN of Selling?

How to use MICROSTORIES in your sales pitch.

Do people really buy based on EMOTION?

How to win the battle of ""GUT FEELING.""

What is the best SALES METHODOLOGY?

...and so much more.
By:  
Imprint:   Blazer Sales
Dimensions:   Height: 178mm,  Width: 127mm,  Spine: 14mm
Weight:   227g
ISBN:   9798990696808
Pages:   236
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

When it comes to International Sales and Business Development, Brad has seen and done it all. Over the course of his career, Brad has been to every corner of the world selling technology and competing for multi-million-dollar projects. A B2B sales and marketing expert, he has delivered sales presentations (in-person) in over eighty countries and closed millions of dollars of business on six continents.Brad is a Senior Partner and Vice President of Sales and Marketing at GlobalSim, Inc., a technology company that manufactures and sells high-end simulators throughout the world. He is also the founder of Blazer Sales and produces a variety of sales, training, and leadership material. Brad holds an MBA from Brigham Young University and an executive certificate from the Kellogg School of Management at Northwestern University. When not traveling, Brad enjoys boating and skiing with his family, along with hiking, pickleball, classic rock, and '80s music. Brad also enjoys creating and producing travel content on YouTube.

Reviews for The Algebra of Sales and Persuasion

""Brad has done an elegant job connecting essential concepts. This book is an invaluable tool, and an enjoyable read."" - SPENCE WIXOM, CEO of The Brooks Group, Professor of Sales ""Brad unveils a powerful formula that merges the buyer's journey with the psychology of persuasion, but with a twist-the power of microstories. This book equips you with the tools to craft persuasive messages that resonate on a deeper level."" - MICHAEL SWENSON, PhD, Professor of Marketing, Brigham Young University ""I loved the fresh perspective. Brad shares groundbreaking concepts and then takes us on a global adventure, revealing how he's applied these strategies. This book will change the way you think about sales."" - WARD WILSON, Senior Executive Recruiter, Microsoft; Author of Racing Hearts and Burning Cars ""After reading this, I have walked away with so many ideas for how to better engage in the sales process with potential clients. The principles in this book provide a perspective that any entrepreneur would find valuable. Not to mention it is chock-full of entertaining stories, and Brad doesn't shy away from sharing the losses along with the wins."" - NATALIE BLACK, Entrepreneur, Westlake Village, California ""This unique blend of insights, anecdotes, and actionable takeaways empowers you to significantly boost your SQ (Sales Intelligence). By applying the strategies outlined in this book, you'll gain a competitive edge and drive revenue growth."" - JENNIFER DARLING, Fortune 50 Sales Leader; Author of Increase Your Leads With LinkedIn ""Brad's global travels and sales insights are always an interest on social media. I'm glad he has put his insights in a book. I learned from his stories and love how he connected them to practical and logical tactics that make the customer journey and sales experience more meaningful."" - C. TAD BRINKERHOFF, Assistant Dean for Masters Programs, Tepper School of Business, Carnegie Mellon University


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