Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity.
Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals.
Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.
Edited by:
Subrata Chattopadhyay,
Sundeep Singh Sondhi,
Arunava Dalal
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions:
Height: 234mm,
Width: 156mm,
Weight: 381g
ISBN: 9781032002446
ISBN 10: 1032002441
Series: Routledge Studies in Marketing
Pages: 326
Publication Date: 28 December 2022
Audience:
Professional and scholarly
,
College/higher education
,
Undergraduate
,
Further / Higher Education
Format: Hardback
Publisher's Status: Active
"I. SUSTAINABLE CONSUMER CULTURE Chapter 1. Understanding the nuances influencing sustainable Consumer Online Brand Engagement Subhajit Bhattacharya and Subrata Chattopadhyay II. THE NEW CONSUMPTION PATTERNS Chapter 2. Towards Sustainable Practices during Covid-19: Addressing Consumer Attitudes and Preferences towards Food Waste Prevention in Restaurants under the ‘new normal’ Samuel S Mitra, Shivaji Banerjee and Peter Arockiam. A Chapter 3. A study on the consumers’ satisfaction of fintech solutions provided by an Indian major Bank during covid times Ajay Kumar Ganguly and Subrata Chattopadhyay III. GREEN MARKETING Chapter 4. Young Consumer’s Green Purchasing Behaviour with Reference to Green Marketing Udit Chawla, Sonam Choudhary and Varsha Mishra Chapter 5. Green Marketing -: A Study of Consumer Perception with the help of demographic factors in Kolkata, West Bengal Jyoti Shawa, Aditya Vikram Singh, Vishal Chowdhary and Ayus Mehta IV. POST COVID – MARKETING VALUES Chapter 6. Factors Triggering Panic: Buying Behaviour among Indian Consumers during CO Kamalika Dasgupta and Indrani Dasgupta Chapter 7. Factors Influencing the Growth of E-Pharmacy during Pandemic Times in India Niharika and Vinod Sharma Chapter 8. When the Going Gets Tough, the Tough Gets Going – A Study on Healthcare, Societal and Financial Challenges Faced by Survivors of Covid-19 Mitali Sengupta, Arijit Roy, Saikat Gupta, Satyajit Chakrabarti and Indraneel Mukhopadhyay V. SUSTAINABLE OPPORTUNITIES Chapter 9. Sustainability Consciousness: Exploring Consumer’s Commitment to Sustainability Ideals and its role in Purchase of Sustainable Beauty Products Kavya Yandamuri Chapter 10. Building Skills for Sustainable Development - A key for business excellence Sushmita Choudhury and Anirban Datta Chapter 11. A Study to understand the behavior of Indian Consumers towards the Sustainable attributes of Hotel Industry Srishti Agarwal, Priyanka Kokatnur and Ajitha Prabhakar Chapter 12. Primer on the Sustainable Consumption Sadia Islam Chapter 13. Understanding Bullwhip Effects in Vegetable and Fish Supply Chain and providing sustainable marketing solutions: A study on the Cachar District of Assam Dhritiman Chanda, Nilanjan Mazumdar and D. Ghosh Chapter 14. Exploring the Determinants towards Sustainable Growth in Handicraft Sector Dilip Kumar VI. SUSTAINABLE BUSINESS STRATEGY Chapter 15. Scope & Issuance of Green Bonds in India and Abroad (So Far)- An Introspection Towards the Existing Literature Suchandra Bose and Joysri Datta Chapter 16. Value Chain Analysis of Agri-commodities: A Systematic Review of Mangoes in India Aurobindo S Kiriyakere and Pratika Mishra Chapter 17. A Cognitive Study of Sustainable Strategy Restructuring and Business Value Development for Travel and Tourism Industry in the light of ""Airbnb"" Catastrophe Shivaji Banerjee, Mohua Banerjee and Tripshita Saha Chapter 18. Factors of Self congruity and personality traits in conjunction and its impact on buying behavior of Gen Z towards Personal care beauty products. Kadheeja Faheema, A.S.Suresh and Vinod Sharma Chapter 19. Ecologisation in Marketing: A Realm of Disaster Risk Reduction and Business Continuity Rajib Gupta and Arup Barman Chapter 20. Mystery behind the Success Story of ‘Mad-at-You (MAY)’- Musings from world class Viral Marketing Efforts Rajib Dutta Chapter 21. Factors affecting the Diffusion of Private-Label Brands: A Review of Literature Subhanan Dey and M Rajkumar Chapter 22. Integration of Sustainability in Business Through Finance Mahesh Kumar.T and Manjari Sharma Chapter 23. A Study on Sustainable Working Capital Composition and Financing Pattern of Non-Financial Industries in India Pinku Paul Index"
Subrata Chattopadhyay is an MSc, MBA, PhD from IIT-ISM Dhanbad. Adept at innovative teaching practices he is highly networked with the industry. He not only teaches but also practices and his students’ do adore him for the same. He has contributed in more than 30 International Journals and has published more than 23 papers in seminars and conferences. Besides, he has authored 3 books on Computations in Estate Management, Transport Management and Values and Ethics for Engineers and Managers. He is associated as life member with ISTD, CMA, PRSI, NIPM, NHRD, NFED, ISABS and does mentoring and consulting for various Organisations. Sundeep Singh Sondhi is Head of Department of the Business Administration Department of UEM Kolkata, India. Arunava Dalal is an Assistant Professor within the Business Administration Department of UEM Kolkata, India.
