Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond

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Natalie W. Nixon Joseph H. Hancock (Drexel University, USA)

Strategic Design Thinking

Innovation in Products, Services, Experiences and Beyond

Natalie W. Nixon, Joseph H. Hancock (Drexel University, USA)

$130

Paperback

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English

Fairchild Books
03 December 2015

Product design

"Who can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “analytical types."" Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.

This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design."

Contributions by: Joseph H. Hancock (Drexel University USA)
Edited by: Natalie W. Nixon
Imprint: Fairchild Books
Country of Publication: United Kingdom
Dimensions: Height: 235mm, Width: 187mm, Spine: 13mm
Weight: 584g
ISBN: 9781628924701
ISBN 10: 1628924705
Pages: 272
Publication Date: 03 December 2015
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Natalie W. Nixon is Director of the Strategic Design MBA program at Philadelphia University.