Special Events: The Brave New World for Bolder and Better Live Events

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Seungwon Lee Joe Goldblatt (Johnson and Wales University, Providence, Rhode Island)

Special Events

The Brave New World for Bolder and Better Live Events

Seungwon Lee, Joe Goldblatt (Johnson and Wales University, Providence, Rhode Island)

$158.95

Paperback

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English

John Wiley & Sons Inc
13 July 2020

Sociology: customs & traditions; Service industries; Cookery, food & drink

Series: The Wiley Event Management Series

Summary
Details

Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural landscape have driven rapid expansion and increased competition.

Special Events: Creating and Sustaining a New World for Celebration has been the event planner’s essential guide for three decades, providing comprehensive coverage of the theory, concepts and practice of event management. The new Eighth Edition continues to be the definitive guide for creating, organizing, promoting, and managing special events of all kinds. Authors, Seungwon “Shawn” Lee and Joe Goldblatt, internationally-recognized leaders and educators in the industry, guide readers through all the aspects of professional event planning with their broad understanding of diverse cultures and business sectors. This definitive resource enables current and future event leaders to stretch the boundaries of the profession and meaningfully impact individuals, organizations, and cultures around the globe. Global case studies of high-profile events, such as the PyeongChang Winter Olympic Games and Norway’s Constitution Day annual event, complement discussions of contemporary issues surrounding safety, security, and risk management. Each chapter includes “Ecologic,” “Techview,” and/or “Secureview,” mini-case studies, a glossary of terms, plentiful charts, graphs, and illustrations, and links to additional online resources.

By: Seungwon Lee, Joe Goldblatt (Johnson and Wales University, Providence, Rhode Island)
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Edition: 8th Revised edition
Dimensions: Height: 249mm, Width: 201mm, Spine: 20mm
Weight: 726g
ISBN: 9781119345732
ISBN 10: 1119345731
Series: The Wiley Event Management Series
Pages: 416
Publication Date: 13 July 2020
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active