Public Relations Writing

Essential Tools for Effective Storytelling

Valerie Fields

$314

Paperback

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English

SAGE Publications Inc
03 October 2024

Public relations

With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step ""how-to"" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.

By: Valerie Fields
Imprint: SAGE Publications Inc
Country of Publication: United States
Dimensions: Height: 231mm, Width: 187mm,
Weight: 820g
ISBN: 9781071856468
ISBN 10: 1071856464
Pages: 416
Publication Date: 03 October 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Valerie ""VK"" Fields has taught at University of North Carolina at Chapel Hill since 2007, regularly teaching courses in public relations writing, crisis communication, and strategic writing. She has worked in PR for some of the world′s most well-known organizations including Walt Disney World Resort, McDonald′s Corporation Regional Headquarters and the Ronald McDonald Children′s Charities of North Carolina. Fields is the founder and chief executive of PR Pros, LLC, an award-winning public relations and content creation agency in Raleigh, North Carolina. In 2018, she received the Michael L. Herman ""Excellence in Mentoring"" award from the North Carolina Public Relations Society of America and in 2019 became a certified crisis communication specialist by the national Public Relations Society of America (PRSA) industry group. In 2023, Fields was honored with the Power 100 Award as one of the top 100 most influential business leaders in North Carolina, presented by Black Business Ink.

Reviews for Public Relations Writing: Essential Tools for Effective Storytelling

The Fields book is a fresh, realistic approach to PR writing, which is contextually sound and pragmatic in its methodology. It is contemporary, with emphasis on essential core concepts that will not quickly lose relevance. The intent of this textbook is to educate and train future practitioners in PR writing to a diverse and ever-changing culture. -- Ron Sparks The PR writing textbook we′ve all said we′ve wanted for years. -- Heather Paige Preston I found this textbook to be the best one I have seen in explaining the many different types of writing a PR professional may be asked to do. It is excellent preparation for a PR career and I think a PR professional would do well to keep it on his/her desk. -- Robin Street