The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience...

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Philippe Corrot (Mirakl) Adrien Nussenbaum (Mirakl)

The Online Marketplace Advantage

Sell More, Scale Faster, and Create a World-Class Digital Customer Experience

Philippe Corrot (Mirakl), Adrien Nussenbaum (Mirakl)

$57.95

Hardback

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English

John Wiley & Sons Inc
10 April 2023

Microeconomics; E-commerce: business aspects; Sales & marketing

Revolutionize your business with the power of marketplaces

In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world’s most successful marketplaces reveals the strategies every enterprise needs to take the lead.

Through dozens of case studies, real-word examples, and proprietary marketplace research you’ll learn:

How to turn the marketplace model into your business’ competitive advantage The make-or-break decisions for launching an industry-leading enterprise marketplace fast The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers

With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.

By: Philippe Corrot (Mirakl), Adrien Nussenbaum (Mirakl)
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 231mm, Width: 155mm, Spine: 25mm
Weight: 408g
ISBN: 9781119864745
ISBN 10: 1119864747
Pages: 224
Publication Date: 10 April 2023
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

PHILIPPE CORROT is the co-founder and co-CEO of Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform. A self-taught business leader, he is a three-time founder who launched his first company at the age of 20. ADRIEN NUSSENBAUM is the co-founder and co-CEO of Mirakl. He has over 14 years of entrepreneurial experience, both as a company founder and as an advisor to retailers in the throes of company transformations.