Is This Love or Dopamine?

'Iconic' - Matty Healy 'One day researchers will use this book as a holy text to explain why the birth rate dropped from about 2019 onwards' - Joel Golby 'Any millennial or zoomer could tell you that modern dating is an absolute nightmare. From the first hello on a dating app to the bizarre post-coital interactions, most of us have dealt with the ego of softbois and f*ckbois alike. But now, we finally have someone who can really rationalise today's digital dating landscape with a wealth of data. Iona's done us all a favour by chronicling online interactions that prove our sneaking suspicion that romance might actually be dead. Her deconstruction of the softboi, internet lingo and ultimately our feelings around dating gives us the reassurance that we are not alone.' - Swipes4Daddy (Erika Gajda) 'After spending years running a meme account dedicated to airing examples of men doing profoundly bad flirting, most people would give up and embrace a life of quiet celibacy. Not Iona David. In Is This Love or Dopamine, David wades even deeper into the weeds of digital dating, studying the 'softbois' and 'f*ckboys' of the field while saying something wider about how we look for love in the modern world. Smart, sympathetic and wickedly funny, it's an essential emotional support manual for those unfortunate enough to be horny and online.' - Emma Garland