NSFW: Sex, Humor, and Risk in Social Media

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Susanna Paasonen (Professor of Media Studies, University of Turku) Kylie Jarrett (National University of Ireland, Maynooth)

NSFW

Sex, Humor, and Risk in Social Media

Susanna Paasonen (Professor of Media Studies, University of Turku), Kylie Jarrett (National University of Ireland, Maynooth), Ben Light (Queensland University of Technology)

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English

MIT Press
06 February 2024

Advertising & society

An exploration of how and why social media content is tagged as ""not safe for work"" and an argument against conflating sexual content with risk.

An exploration of how and why social media content is tagged as ""not safe for work"" and an argument against conflating sexual content with risk.

The hashtag #NSFW (not safe for work) acts as both a warning and an invitation. NSFW tells users, ""We dare you to click on this link! And by the way, don't do it until after work!"" Unlike the specificity of movie and television advisories (""suggestive dialogue,"" ""sexual content""), NSFW signals, nonspecifically, sexually explicit content that ranges from nude selfies to pornography. NSFW looks at how and why social media content is tagged ""not safe"" and shows how this serves to conflate sexual content and risk. The authors argue that the notion of ""unsafety"" extends beyond the risk of losing one's job or being embarrassed at work to an unspecified sense of risk attached to sexually explicit media content and sexual communication in general.

The authors examine NSFW practices of tagging and flagging on a range of social media platforms; online pornography and its dependence on technology; user-generated NSFW content-in particular, the dick pic and associated issues of consent, desire, agency, and social power; the deployment of risque humor in the workplace; and sexist and misogynist online harassment that functions as an enforcer of inequalities. They argue against the categorical effacement of sexual content by means of an all-purpose hashtag and urge us to shift considerations of safety from pictorial properties to issues of context and consent.

By: Susanna Paasonen (Professor of Media Studies University of Turku), Kylie Jarrett (National University of Ireland, Maynooth), Ben Light (Queensland University of Technology)
Imprint: MIT Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
Weight: 369g
ISBN: 9780262551182
ISBN 10: 0262551187
Pages: 232
Publication Date: 06 February 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Susanna Paasonen is Professor of Media Studies at the University of Turku, Finland, and the author of Carnal Resonance- Affect and Online Pornography and the coauthor of NSFW- Sex, Humor, and Risk in Social Media and Who's Laughing Now- Feminist Tactics in Social Media, all published by the MIT Press. Kylie Jarrett is Head of the Department of Media Studies at Maynooth University, Ireland, and author of Feminism, Labour and Digital Media- The Digital Housewife. Ben Light is Professor of Digital Society at the University of Salford, UK, and the author of Disconnecting with Social Networking Sites.