Public Influence

A Guide to Op-Ed Writing and Social Media Engagement

Mira Sucharov

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English

University of Toronto Press
04 February 2019

Creative writing & creative writing guides; TV & society; Advertising & society

How can twenty-first-century scholars and other experts engage with wider audiences beyond their peers? In Public Influence, Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Enlivened with discussions of an array of hot-button issues and sharp analysis of the delicate dynamics of social media, this book is essential reading for anyone who wants to harness the opportunities of public engagement in this vital digital age.

By: Mira Sucharov
Imprint: University of Toronto Press
Country of Publication: Canada
Dimensions: Height: 229mm, Width: 152mm, Spine: 13mm
Weight: 340g
ISBN: 9781487587451
ISBN 10: 1487587457
Pages: 232
Publication Date: 04 February 2019
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

1. Introduction 2. Saying What You Want to the Right Audience 3. Developing Ideas and Pitching an Op-Ed 4. Writing an Effective Op-Ed and Managing the Ensuing Conversation 5. Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets 6. Striking an Effective Online Voice 7. Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience 8. What You Need to Know about Political Labels 9. Sharpening Your Public Engagement 10. Dealing with Social Media Blowback 11. Navigating Personal Relationships through Political Debate 12. Conclusion Appendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises)

Mira Sucharov is an associate professor in the Department of Political Science at Carleton University in Ottawa, Canada.

Reviews for Public Influence: A Guide to Op-Ed Writing and Social Media Engagement

""" Public Influence gets at the heart of what it takes to be an engaged scholar in today's social media world."" --Amanda Murdie, Dean Rusk Scholar of International Relations and Professor of International Affairs, School of Public and International Affairs, University of Georgia and Editor-in-Chief of International Studies Review ""There has been a renaissance of public engagement by scholars across the academy but until now there have been few hands-on guides for how to write for a public audience. Sucharov breaks down the process and gives sage advice along the way--about how to write, how to promote, and how to deal with the pitfalls of social media. Academics looking to increase their influence would do well to read this book."" --John Sides, Professor of Political Science, George Washington University and Editor-in-Chief of The Monkey Cage at The Washington Post"