Adam Cox is a Senior Lecturer at the University of Roehampton, where he teaches classes on journalism practice and theory. Before working in academia, he was a journalist. His career included a 20-year stint with Reuters, where he held several senior editorial roles in Europe and Asia. He has covered many of the biggest financial stories of the past 30 years, including the European currency turmoil of 1992–1993, the launch of the euro and the 2008 financial crisis.