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Media and Communication in Nigeria

Conceptual Connections, Crossroads and Constraints

Bruce Mutsvairo (Auburn University, USA) Nnamdi T Ekeanyanwu

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English
Routledge
26 August 2024
Communication is changing rapidly around the world, particularly in Africa, where citizens are embracing digital technologies not only to improve not only interpersonal communication but also the state of their financial well-being. This book investigates these transformations in Nigeria’s booming communication industry.

The book traces communications in Nigeria back to pre-colonial indigenous communications, through the development of telecommunication, broadcasting networks, the press, the Nigerian film industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigerian-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, film, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a final section theorising the future of communication studies in Nigeria in the light of the digital media revolution.

Robust in its theoretical and methodological underpinnings, this book will be an important reference for researchers of media and communication studies, and those working on Africa specifically.
Edited by:   ,
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm, 
Weight:   530g
ISBN:   9781032077796
ISBN 10:   1032077794
Series:   Routledge Contemporary Africa
Pages:   272
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Bruce Mutsvairo was most recently a Professor of Journalism at Auburn University in Alabama, USA before joining the Department of Media and Culture Studies at Utrecht University in August 2021. Nnamdi T. Ekeanyanwu is a Professor of Communication at University of Uyo, Nigeria

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