Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections

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Michael D Cohen

Modern Political Campaigns

How Professionalism, Technology, and Speed Have Revolutionized Elections

Michael D Cohen

$63.99

Paperback

Forthcoming
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English

Rowman & Littlefield Publishers
15 April 2025

Elections & referenda; Political parties; Political campaigning & advertising

Modern Political Campaigns brings together academic and practical considerations to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Cohen's masterclass overview will appeal to students and political activists interested in working in political campaigns.

By: Michael D Cohen
Imprint: Rowman & Littlefield Publishers
Country of Publication: United States
Edition: 2nd ed.
ISBN: 9781538195109
ISBN 10: 1538195100
Pages: 224
Publication Date: 15 April 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

MICHAEL D. COHEN, Ph.D. is CEO of Cohen Research Group, a political, public affairs, and corporate research firm. He publishes the award-winning Congress in Your Pocket suite of mobile apps and teaches college courses on political campaigns, research methods, digital strategy, and public policy in Washington, DC.