Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections

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Michael D Cohen

Modern Political Campaigns

How Professionalism, Technology, and Speed Have Revolutionized Elections

Michael D Cohen

$153

Hardback

Forthcoming
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English

Rowman & Littlefield Publishers
15 April 2025

Elections & referenda; Political parties; Political campaigning & advertising

Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns shows readers how campaigns are organized, explains state-of-the-art tools of the trade, and reveals how some of the most interesting people in politics got their big breaks. He combines academic insights and practical advice that will be of interest to practitioners and students considering careers in politics. The second edition, updated to include a new chapter on how artificial intelligence impacts campaigns, has been completely revised throughout to provide readers with an up-to-date understanding of how campaigns succeed.

By: Michael D Cohen
Imprint: Rowman & Littlefield Publishers
Country of Publication: United States
Edition: 2nd ed.
ISBN: 9781538195093
ISBN 10: 1538195097
Pages: 224
Publication Date: 15 April 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Forthcoming

MICHAEL D. COHEN, Ph.D. is CEO of Cohen Research Group, a political, public affairs, and corporate research firm. He publishes the award-winning Congress in Your Pocket suite of mobile apps and teaches college courses on political campaigns, research methods, digital strategy, and public policy in Washington, DC.