Moderating Focus Groups

A Practical Guide for Group Facilitation

Thomas L. Greenbaum, Thomas L. Greenbaum

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Hardback

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English

SAGE Publications Inc
28 January 2000

Social research & statistics; Sales & marketing; Employee-ownership & co-operatives

This practical, comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, advanced and new techniques for managing group dynamics are included, such as personality association.'

By: Thomas L. Greenbaum
Edited by: Thomas L. Greenbaum
Imprint: SAGE Publications Inc
Country of Publication: United States
Edition: 1
Dimensions: Height: 228mm, Width: 152mm, Spine: 19mm
Weight: 450g
ISBN: 9780761920434
ISBN 10: 0761920439
Pages: 264
Publication Date: 28 January 2000
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Unspecified

Introduction The Focus Group Methodology Focus Groups Versus One-on-One ( In-Depth ) Interviews Role of the Moderator The Characteristics of a Successful Moderator Preparation for Moderating Recruiting Participants Pre- and Post-Group Briefing The Discussion Guide External Stimuli The Moderator Report Moderating Fundamentals Advanced Moderating Techniques Unique Moderating Situations Moderating Focus Groups Internationally Building a Business Moderating Focus Groups Pricing Focus Groups

Reviews for Moderating Focus Groups: A Practical Guide for Group Facilitation

"""Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books."" -- Dave Quincy"