Micael Dahlen is Professor at the Stockholm School of Economics, with a particular interest in what makes us happy. He is the author of several books and an acclaimed public speaker. Helge Thorbjornsen is Professor of Marketing at the Norwegian School of Economics. He is curious about human behaviour and decision-making, particularly when technology is involved.
Our days have always been numbered, but increasingly so too are our steps, minutes of REM sleep, and evaluations of restaurants. In 31,234 words Dahlen and Thorbjornsen cast their four critical, and at times whimsical, eyes at our numbered existences revealing that despite the potentially uncountable benefits of numbering things, consuming too much 'pi' might be bad for our health * Scott E. Page, Professor at the University of Michigan, and author of 'The Model Thinker' * Written in lucid, skillfully translated prose that puts the science into philosophical perspective, this shines a fascinating light on the modern-day obsession with numerical quantity over quality. * Publishers Weekly * Everybody should read this book. A smart and insightful read that will totally change the way you think - and live. * Thomas Erikson, author of 'Surrounded by Idiots' *