Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
Edited by:
Heinz-Werner Nienstedt, Stephan Russ-Mohl, Bartosz Wilczek, Bartosz Wilczek Imprint: De Gruyter Country of Publication: Germany Volume: 5 Dimensions:
Height: 230mm,
Width: 155mm,
Weight: 387g ISBN:9783110302882 ISBN 10: 3110302888 Series:Media Convergence / Medienkonvergenz Pages: 176 Publication Date:17 April 2013 Recommended Age: College Graduate Student Audience:
Professional and scholarly
,
Undergraduate
,
Undergraduate
Format:Hardback Publisher's Status: Active
Stephan Ruß-Mohl, Università della Svizzera italiana, Switzerland; Heinz-Werner Nienstedt, Johannes Gutenberg-Universität Mainz; Bartosz Wilczek, Switzerland.