Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
Edited by:
Heinz-Werner Nienstedt, Stephan Russ-Mohl, Bartosz Wilczek Imprint: De Gruyter Country of Publication: Germany Volume: 5 Dimensions:
Height: 230mm,
Width: 155mm,
Weight: 423g ISBN:9783110484564 ISBN 10: 3110484560 Series:Media Convergence / Medienkonvergenz Pages: 176 Publication Date:20 June 2016 Recommended Age: College Graduate Student Audience:
Professional and scholarly
,
Undergraduate
,
Undergraduate
Format:Paperback Publisher's Status: Active
Stephan RuĂ-Mohl, UniversitĂ della Svizzera italiana, Switzerland; Heinz-Werner Nienstedt, Uni Mainz; Bartosz Wilczek, Switzerland.