Mastering Digital Advertising Proven Techniques for Effective Campaigns

Vanessa

$56.95 $48.78

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Independent
01 December 2023

E-commerce: business aspects; Sales & marketing; Electronics engineering; Photo & image editing

Summary
Details

In today's fast-paced and interconnected world, the landscape of advertising has undergone a remarkable transformation. The digital age has completely revolutionized how businesses reach and engage with their target audience. This subchapter aims to shed light on the evolution of advertising in the digital age, exploring the significant changes and advancements that have shaped the advertising industry.

Gone are the days when traditional advertising channels, such as print, television, and radio, dominated the marketing space. With the advent of the internet and the proliferation of digital devices, advertisers have had to adapt and embrace new techniques to stay relevant in an increasingly competitive market.

One of the key aspects of the digital age is the ability to gather vast amounts of data on consumer behavior and preferences. This data-driven approach has allowed advertisers to tailor their campaigns to specific demographics, ensuring that their message reaches the right people at the right time. The availability of user data has also paved the way for targeted advertising, where ads are personalized based on an individual's browsing history, interests, and online activities.

Furthermore, the rise of social media platforms has played a pivotal role in the evolution of advertising. Platforms like Facebook, Instagram, and Twitter have provided advertisers with unprecedented access to a global audience. The ability to create engaging content, run targeted campaigns, and interact directly with consumers has become a cornerstone of modern advertising.

The digital age has also witnessed the emergence of various innovative advertising formats. Native advertising, for example, seamlessly integrates promotional content into the user's online experience, making it less intrusive and more engaging. Influencer marketing has also gained traction, with brands collaborating with influential individuals to promote their products or services to their followers.

Moreover, the digital age has brought about a shift in consumer behavior. With the rise of e-commerce, consumers now have the ability to make purchases with just a few clicks, eliminating the need for physical stores. This change has influenced advertisers to focus on creating compelling online experiences that drive conversions and build brand loyalty.

By: Vanessa
Imprint: Independent
Dimensions: Height: 229mm, Width: 152mm, Spine: 15mm
Weight: 381g
ISBN: 9798869041906
Pages: 282
Publication Date: 01 December 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active