Kate Toon left the high-pressure world of big-name advertising agencies and started her copywriting business when she was five months pregnant. She had no plan, no savings and only the tiniest trickle of confidence. She dreamed of building a business on her own terms and replacing her real job income while never letting her son feel like he was her last priority. Since then, Kate has built a seven-figure global business as a trusted digital marketing coach and business mentor who has helped more than 20,000 businesses. She regularly speaks at events around the world, runs two successful conferences and has built a team of humans to help her. And she s achieved all of this working less than 20 hours a week from her back garden shed while wearing pajamas and watching Netflix with her son. Kate was named Australia s Most Influential Woman in Small Business in 2023, and Businesswoman of the Year in 2021. She s a trusted expert on the TV show Kochie s Business Builders and has been a guest on more than 200 podcasts. Kate has an extensive network of business parents who are already loyal followers of the Tooniverse.
FOUNDER AND CEO An honest, enjoyable, practical look at what it takes to make money in your business and be the parent you want to be without losing yourself. JODIE THORNTON PARENTING COACH Any parent and entrepreneur will tell you they were never handed a roadmap for what unfolded after the birth of their babies. (Yes, our businesses feel like our babies too.) Kate has done a pretty stellar job in this book of highlighting the terrain, the bumps and turns, stop signs, red lights and green lights when it comes to the journey of running a business and being a parent. I highly recommend putting this on the must read-list for any parent juggling a business and kiddos. SAM JOCKLE