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Marketing Management and Strategy by Shelby D Hunt at Abbey's Bookshop,
Marketing Management and Strategy
— —
Shelby D Hunt Vibrant Publishers

Marketing Management and Strategy

Shelby D Hunt,  Vibrant Publishers

$171.95   $137.28

Paperback

Not in-store but you can order this
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English
Vibrant Publishers
06 December 2024
Business strategy; Market research
Marketing Management and Strategy"" by Shelby D. Hunt is a comprehensive guide that delves into the core principles and strategies essential for effective marketing management. This insightful book offers an in-depth look at strategic decision-making, market analysis, and the application of innovative marketing tactics in today's dynamic business environment. Dr. Hunt emphasizes the importance of customer-centric strategies, sustainable competitive advantage, and long-term market success. With real-world examples and a clear focus on practical applications, this book is perfect for students, professionals, and anyone looking to deepen their understanding of marketing management. It not only explores traditional concepts but also integrates contemporary theories and trends, offering valuable insights into the evolving nature of marketing in the digital age. Whether you're looking to enhance your marketing strategies or understand the intricacies of market positioning, this book serves as a vital resource for achieving success in competitive markets.
By:   ,
Imprint:   Vibrant Publishers
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 23mm
Weight:   594g
ISBN:   9781636512853
ISBN 10:   1636512852
Pages:   448
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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