Marketing Made Simple

A Step-by-Step StoryBrand Guide for Any Business

Donald Miller, J.J Peterson

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Paperback

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English

HarperCollins Leadership
19 September 2022

Sales & marketing

Series: Made Simple Series

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.

Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.

Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:

The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions.

The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

By: Donald Miller, J.J Peterson
Imprint: HarperCollins Leadership
Country of Publication: United States
Dimensions: Height: 212mm, Width: 138mm, Spine: 13mm
Weight: 194g
ISBN: 9781400217649
ISBN 10: 1400217644
Series: Made Simple Series
Pages: 208
Publication Date: 19 September 2022
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow. He's the CEO of StoryBrand, the cohost of the Building a StoryBrand Podcast, and the author of several books, including the bestsellers Blue Like Jazz and A Million Miles in a Thousand Years. He lives in Nashville, Tennessee, with his wife, Betsy, and their dogs, Lucy and June Carter.

Reviews for Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

'I created collateral for a client and they recently told me not to release the next round we created because they can't handle the influx of customers from the first round. They had more listings this year than in 30 years of business.' - Amy Burgess, Marketing Consultant 'My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works.' - Ian Stewart, Owner/Creative Director of Root Source Digital 'A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns. - Wes Gay, CEO Wayfinder 'Just heard from one of my clients that she's getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that's just with updating her website.' - Amy Schutte, Owner of Hudson and Co LLC