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Marketing and the Law by B Sweeney at Abbey's Bookshop,
Marketing and the Law
— —
B Sweeney M Bender

Marketing and the Law

B Sweeney,  M Bender,  N Courmadias

$135

Paperback

Not in-store but you can order this
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English
LexisNexis Butterworths Australia
09 June 2015
Advertising, marketing & sponsorship law
Marketing and the Law, 5th edition by Brendan Sweeney, Mark Bender and Nadine Courmadias adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications. While dealing with laws which impose controls over the activities of marketers, the book also explains how the law can be used to obtain a competitive advantage in the marketplace. Real-world case studies and clear explanations make the material accessible for students and marketing practitioners alike. This new edition has been updated to reflect the latest developments in the Australian Consumer Law and is generously illustrated with case examples, tables, flow-charts and diagrams.

Features * real-world case studies and clear explanations make the material accessible for students and marketing practitioners alike * generously illustrated with case examples, tables, flow-charts and diagrams
By:   , ,
Imprint:   LexisNexis Butterworths Australia
Country of Publication:   Australia
Edition:   5th edition
ISBN:   9780409338355
ISBN 10:   0409338354
Publication Date:  
Audience:   College/higher education ,  College/higher education ,  Primary ,  Primary
Format:   Paperback
Publisher's Status:   Active

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