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Marketing and the Law by Christie, Carter, Lockhart Bender at Abbey's Bookshop,
Marketing and the Law
— —
Christie, Carter, Lockhart Bender

Marketing and the Law

Christie, Carter, Lockhart Bender

$155

Paperback

Not in-store but you can order this
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English
LexisNexis Butterworths Australia
23 December 2019
Advertising, marketing & sponsorship law
This text is designed to enable those in business, lawyers, and students to ascertain and understand the key legal principles that apply to the marketing of goods and services. Drawn from a broad range of areas of law, aspects of marketing covered include the manufacture, packaging, labelling, promotion, distribution, and retailing of goods and services. The discussion includes numerous case examples, diagrams and flowcharts to support learning.

The sixth edition has been fully revised, with many recent case law and statutory amendments, including:

changes to the CCA following the implementation of the Harper Report

amendments to CCA s 46 relating to misuse of market power

changes arising from the Australian Consumer Law Review

updated penalty information including alignment of ACL and CCA penalties

impact of ACL s 18 on search engine optimisation

changes to country of origin product labelling requirements

changes to the duration of copyright protection

new provisions dealing with online copyright infringement

decisions in Ultra Tune and Geowash (Franchising Code good faith obligation and other Code and ACL breaches)

Book Review - Law Society of South Australia | June 2020

Features

Clear guidance on all aspects of marketing law

Includes plentiful case examples, tables, flow charts & diagrams

Organised to follow the progress of products from concept to market

Supported by resources for lecturer use

Related Titles
* Coleman et al, Law in Commerce, 7th ed, 2020
* Graw et al, Understanding Business Law, 9th ed, 2019
* George et al, Social Media and the Law, 3rd ed, 2020
By:  
Imprint:   LexisNexis Butterworths Australia
Country of Publication:   Australia
Edition:   6th edition
ISBN:   9780409350678
ISBN 10:   0409350672
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

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