Macromarketing, Ethics, and Social Responsibility

The Research Tradition Period

Shelby D Hunt, Vibrant Publishers

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English

Vibrant Publishers
06 December 2024

Business ethics; Market research

Summary
Details

Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period by Shelby D. Hunt explores the intersection of marketing and its larger societal impact. This comprehensive book dives into the pivotal role of macromarketing in addressing critical social challenges, including ethical dilemmas, sustainability, and corporate social responsibility. Highlighting research from the formative years of macromarketing as a discipline, this book showcases groundbreaking ideas and frameworks that remain relevant in today's evolving market landscape.

Hunt offers a rich analysis of the ethical underpinnings of marketing practices, drawing attention to the responsibilities of businesses toward society. The book discusses landmark studies that bridge the gap between profit-driven goals and sustainable, socially responsible strategies. Aimed at scholars, marketing professionals, and students, this book serves as an essential resource for understanding how marketing influences-and is influenced by-society's values and norms.

This title is an invaluable addition to academic libraries and marketing professionals looking to integrate ethical and socially responsible practices into their strategies.

By: Shelby D Hunt, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 18mm
Weight: 458g
ISBN: 9781636512839
ISBN 10: 1636512836
Pages: 344
Publication Date: 06 December 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active