Machine Learning for Business Analytics: Concepts, Techniques, and Applications with Analytic Solver Data...

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Galit Shmueli (National Tsing Hua University, Taipei, Taiwan) Peter C. Bruce (statistics.com, Arlington, USA)

Machine Learning for Business Analytics

Concepts, Techniques, and Applications with Analytic Solver Data Mining

Galit Shmueli (National Tsing Hua University, Taipei, Taiwan), Peter C. Bruce (statistics.com, Arlington, USA), Kuber R. Deokar (UpThink Edutech Services Pvt. Ltd., Pune, India) , Nitin R. Patel (Cytel, Inc., Cambridge, USA)

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English

John Wiley & Sons Inc
06 July 2023

Electronics & communications engineering; Data mining

MACHINE LEARNING FOR BUSINESS ANALYTICS Machine learning—also known as data mining or predictive analytics—is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information.

Machine Learning for Business Analytics: Concepts, Techniques, and Applications with Analytic Solver® Data Mining provides a comprehensive introduction and an overview of this methodology. The fourth edition of this best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, time series forecasting and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques.

This fourth edition of Machine Learning for Business Analytics also includes:

An expanded chapter on deep learning

A new chapter on experimental feedback techniques, including A/B testing, uplift modeling, and reinforcement learning

A new chapter on responsible data science

Updates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their students

A full chapter devoted to relevant case studies with more than a dozen cases demonstrating applications for the machine learning techniques

End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented

A companion website with more than two dozen data sets, and instructor materials including exercise solutions, slides, and case solutions

This textbook is an ideal resource for upper-level undergraduate and graduate level courses in data science, predictive analytics, and business analytics. It is also an excellent reference for analysts, researchers, and data science practitioners working with quantitative data in management, finance, marketing, operations management, information systems, computer science, and information technology.

By: Galit Shmueli (National Tsing Hua University Taipei Taiwan), Peter C. Bruce (statistics.com, Arlington, USA), Kuber R. Deokar (UpThink Edutech Services Pvt. Ltd., Pune, India), Nitin R. Patel (Cytel, Inc., Cambridge, USA)
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Edition: 4th edition
Dimensions: Height: 254mm, Width: 185mm, Spine: 33mm
Weight: 1.383kg
ISBN: 9781119829836
ISBN 10: 1119829836
Pages: 624
Publication Date: 06 July 2023
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Galit Shmueli, PhD, is Distinguished Professor and Institute Director at National Tsing Hua University’s Institute of Service Science. She has designed and instructed business analytics courses since 2004 at University of Maryland, Statistics.com, The Indian School of Business, and National Tsing Hua University, Taiwan. Peter C. Bruce, is Founder of the Institute for Statistics Education at Statistics.com, and Chief Learning Officer at Elder Research, Inc. Kuber R. Deokar, is the Data Science Team Lead at UpThink Experts, India. He is also a faculty member at Statistics.com. Nitin R. Patel, PhD, is cofounder and lead researcher at Cytel Inc. He was also a co-founder of Tata Consultancy Services. A Fellow of the American Statistical Association, Dr. Patel has served as a visiting professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad, for 15 years.