""In a deeper way, though, Johnston thinks building strength is a way to create an entirely different kind of relationship with your body. When tackling some of the thorniest questions in fitness-should I be doing cardio? Should I be eating carbs? What should my body look like?-the answer for Johnston can almost always come from asking ""What would help you get stronger?"" It's the key that opens every door."" - GQ I started LIFTOFF still afraid of the weight section at the gym and discouraged by exercise culture... LIFTOFF helped me feel confident, and I knew my form would keep me safe and strong. Where I've seen the most changes practically are in my day-to-day life. It is easier for me to walk up a hill, to stand up from the ground, or to lift my dog's ridiculous 60lb bag of dog food and carry it down the hall. - Kelsey McKinney, Normal Gossip co-host, Defector co-founder and writer [My partner] and I bought/did LIFTOFF based on [Casey's] appearance on Chris' Hayes' podcast and holy shit... improved our lives tremendously. -DC Pierson, comedian, author, and actor I signed up for Casey Johnston's LIFTOFF program (it's very good by the way) and today is the THE FIRST GD DAY, and some nosy man came over to correct my form (I DIDN'T NEED IT) and I yelled at him which he accepted so now I have a new gym friend who is afraid of me. LIFTOFF works! -Scaachi Koul, author and cultural critic