Legends and Soles: Business, Creativity and Basketball – a Memoir of an Improbable Life

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Sonny Vaccaro Armen Keteyian

Legends and Soles

Business, Creativity and Basketball – a Memoir of an Improbable Life

Sonny Vaccaro, Armen Keteyian

$34.99

Paperback

Forthcoming
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English

HARPER360
01 March 2025

Autobiography: business & industry; Biography: arts & entertainment; Autobiography: sport; Memoirs; Fashion & society; Economics & Business

The brilliant autobiography from the ‘saviour of Nike’

If youâ€™re a sneaker head, you know him as the Savior of Nike. If youâ€™ve watched Air you saw Matt Damonâ€™s portrayal of the man who discovered Michael Jordan and how he revolutionized the payment structure of endorsements for athletes. Legends and Soles tells Sonnyâ€™s story â€“ his blind-sided firing by Nike Chairman Phil Knight, the landmark 2021 Supreme Court decision that upended big-time college sports, the countless days and nights of watching athletes compete, and so much more that only Sonny can retell.

Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides truth to storylines and headlines including:

â· Vaccaroâ€™s pivotal role in the never-before-told story of the courting and signing of Michael Jordan

â· How Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archival Adidas on a RICO charge of corporate espionage

â· His close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett and Tracy McGrady and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown

â· The high stakes drama behind the Oâ€™Bannon lawsuit that changed the entire landscape in college sports

â· Filled with in-depth stories and photos illuminating some of Sonnyâ€™s most treasured career memories, Legends and Soles is the long-awaited memoir of a giant in the story of American sports.

By: Sonny Vaccaro
With: Armen Keteyian
Imprint: HARPER360
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 153mm, Spine: 16mm
Weight: 270g
ISBN: 9780008738969
ISBN 10: 0008738963
Pages: 256
Publication Date: 01 March 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

Armen Keteyian is an eleven-time Emmy Award-winning journalist and the author or coauthor of six New York Times bestsellers, including The System and Tiger Woods. He lives in Connecticut.