Legends and Soles: Business, Creativity and Basketball – a Memoir of an Improbable Life

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Sonny Vaccaro Armen Keteyian

Legends and Soles

Business, Creativity and Basketball – a Memoir of an Improbable Life

Sonny Vaccaro, Armen Keteyian

$49.99

Hardback

Forthcoming
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English

HarperCollins
27 February 2025

Autobiography: business & industry; Biography: arts & entertainment; Autobiography: sport; Memoirs; Fashion & society

The brilliant autobiography from the ‘saviour of Nike’

If you’re a sneaker head, you know him as the Savior of Nike. If you’ve watched Air you saw Matt Damon’s portrayal of the man who discovered Michael Jordan and how he revolutionized the payment structure of endorsements for athletes. Legends and Soles tells Sonny’s story – his blind-sided firing by Nike Chairman Phil Knight, the landmark 2021 Supreme Court decision that upended big-time college sports, the countless days and nights of watching athletes compete, and so much more that only Sonny can retell.

Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides truth to storylines and headlines including:

· Vaccaro’s pivotal role in the never-before-told story of the courting and signing of Michael Jordan

· How Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archival Adidas on a RICO charge of corporate espionage

· His close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett and Tracy McGrady and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown

· The high stakes drama behind the O’Bannon lawsuit that changed the entire landscape in college sports

· Filled with in-depth stories and photos illuminating some of Sonny’s most treasured career memories, Legends and Soles is the long-awaited memoir of a giant in the story of American sports.

By: Sonny Vaccaro
With: Armen Keteyian
Imprint: HarperCollins
Country of Publication: United Kingdom
Dimensions: Height: 240mm, Width: 159mm, Spine: 19mm
Weight: 270g
ISBN: 9780008738952
ISBN 10: 0008738955
Pages: 256
Publication Date: 27 February 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Forthcoming

Armen Keteyian is an eleven-time Emmy Award-winning journalist and the author or coauthor of six New York Times bestsellers, including The System and Tiger Woods. He lives in Connecticut.