Professor James Lowenberg-DeBoer holds the Elizabeth Creak Chair in Agri-Tech Applied Economics at Harper Adams University (HAU), Newport, Shropshire, UK. He is responsible for economics in the Hands Free Farm (HFF) team at HAU. He is also past president of the International Society of Precision Agriculture (ISPA) and was co-editor of the journal Precision Agriculture 2016-2022. His research focuses on the economics of agricultural technology, especially precision agriculture and crop robotics. Lowenberg-DeBoer's research and outreach is founded in hands-on experience in agriculture, including production of maize and soybeans in NW Iowa in the USA. David Pannell is Professor of Agricultural and Resource Economics, University of Western Australia; Director, Co-Centre for Environmental Economics and Policy; ARC Federation Fellow (2007-2012); Distinguished Fellow and past president of the Australian Agricultural and Resource Economics Society; Fellow of the Academy of Social Sciences in Australia; and a Director of Natural Decisions Pty Ltd. His research includes the economics of land, water and nature conservation; environmental policy; farmer adoption of conservation practices; risk; and economics of farming systems. David has won awards for his research in the USA, Australia, Canada and the UK, including the 2009 Eureka Prize for Interdisciplinary Research.