Instagram Rules

The Essential Guide to Building Brands, Business and Community

Jodie Cook

$35

Paperback

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English

Frances Lincoln
27 October 2020

Business strategy; Sales & marketing; Small businesses & self-employed; Advice on careers & achieving success

Boost your business, grow an online community or promote a side-hustle with Instagram Rules.

Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture.

Jodie takes you through the most important aspects of running a professional account - strategy, content, community, growth - and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size. Learn the dos and don'ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more.

Create a personalised Instagram strategy, whatever your business is.

Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses.

Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy. Whether you're a complete novice, short on time or want to improve your engagement - Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.

By: Jodie Cook
Imprint: Frances Lincoln
Country of Publication: United Kingdom
Dimensions: Height: 200mm, Width: 150mm,
ISBN: 9780711251762
ISBN 10: 0711251762
Pages: 256
Publication Date: 27 October 2020
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Out of Print

Introduction CHAPTER ONE: STRATEGIC APPROACH Why be strategic? The four steps to building an effective strategy Goal-setting Interview: Holly Chapman, Papier Profile Optimisation Brand and Branding Interview: Kayleigh, O'Connor, Tikiboo Fitness Tone of Voice CHAPTER TWO: CONTENT Why does content matter so much? The four steps to creating great content Post-planning Interview: Kathryn Griffin, Ben & Jerry's Creating Great Content Captions and Hashtags Interview: Can Atham Finding New Ideas CHAPTER THREE: COMMUNITY What community means The four steps to building a community Understanding Your Community Interview: Jess Reading, Tentsile Active Outreach Responding to Engagement Interview: Sunny Oshan, Frenchiestore Encouraging Interaction CHAPTER FOUR: GROWTH What growth means The four steps to achieving growth Gaining Traction Reaching New Audiences Interview: Elise Armitage, What The Fab Paid Advertising Measuring Results Interview: Carrie Green, Female Entrepreneur Association HEALTH Final thoughts Index Further reading Acknowledgements

Jodie Cook is founder of JC Social Media, an award-winning social media agency that works with international brands, celebrities and small businesses. Jodie was selected as one of Forbes Europe 30 Under 30 Social Entrepreneurs; is a regular commentator on social media; and has written over five books, including the 50 Great Ideas' series (Instagram, Facebook, Twitter and Easy SEO) and Winning at Social Media and Stop Acting Like You're Going to Live Forever.