IDEAS—A Secret Weapon for Business

Think and Collaborate Like a Designer

Andrew Pressman (University of New Mexico, USA)

$284

Hardback

Forthcoming
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English

Routledge
18 December 2024

Business strategy; Management: leadership & motivation; Project management; Research & development management; Organisational theory & behaviour

We all need creative ideas for solving challenging problems, innovating, and reconciling dilemmas. IDEAS sets forth what every executive should know about contributing to collaborative environments, thinking like a designer, and leading teams.

This book suggests a distinctive framework for collaboration informed by design thinking. Collaboration under the umbrella of such a process can be optimally effective in triggering inspiration, leading to fresh ideas that are highly responsive to stakeholders. Collaborative design thinking cannot be reduced to an algorithm; unlike math and science problems there is no single, right answer. Nor are there formulaic or simplistic approaches, which may limit creative possibilities to solving problems or conceiving the right questions. This book will therefore:

Render accessible the solution-oriented abilities that we all possess by providing practical tools for thinking imaginatively and critically Demonstrate that elements of design thinking can be cherry-picked, weighted, and combined—depending on the project and its context—to yield a unique process for each problem Focus on the collaborative approach necessary to elicit the best ideas from all stakeholders

Rich with case studies and practical insights, this concise, ideas-oriented guide will unlock a new route to innovation for executives, managers, administrators, board members, and especially, aspiring leaders in many types of businesses.

By: Andrew Pressman (University of New Mexico USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm,
ISBN: 9781032542928
ISBN 10: 1032542926
Pages: 176
Publication Date: 18 December 2024
Audience: College/higher education , Professional and scholarly , Adult education , Primary , Undergraduate
Format: Hardback
Publisher's Status: Forthcoming

Andrew Pressman, FAIA, an architect, Professor Emeritus and former Director of the Architecture Program at the University of New Mexico, and Adjunct Professor at the University of Maryland, leads his own award-winning design firm. He has written numerous critically acclaimed books and articles, and he holds a master’s degree from the Harvard University Graduate School of Design.

Reviews for IDEAS—A Secret Weapon for Business: Think and Collaborate Like a Designer

"""It is noteworthy that the collaborative design thinking process can be a secret weapon for any kind of organization, not just businesses"". —Morris A. Nunes, Esq."