How Has the Indian Brand Endorsement Landscape Evolved?

Dr Kisholoy Roy

$34.95 $31.49

Paperback

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English

Dr Kisholoy Roy
27 February 2020

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This book can well be considered as a sequel to my authored book published in 2017 titled How To Execute Celebrity Endorsements to Enhance Brand Preferences? If my first book on celebrity endorsements was more academic in nature and content, this book of mine is more industry oriented and analytical that can well be considered as a documented commentary of the way Indian brand endorsement space has evolved between 2015 and 2020. During this period certain redefining moments happened to the celebrity endorsement stratosphere like the Maggi controversy, the demonetization drive and the digitization of the Indian media and entertainment business. Lot of tectonic shifts in Indian celebrity endorsements have been observed that have been covered in detail in this book along with offering clear indication as to what more can be expected in times to come.

By: Dr Kisholoy Roy
Imprint: Dr Kisholoy Roy
Dimensions: Height: 203mm, Width: 127mm, Spine: 11mm
Weight: 218g
ISBN: 9798227144102
Pages: 214
Publication Date: 27 February 2020
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Dr. Kisholoy Roy is a PhD in Management from IIT (Indian School of Mines), Dhanbad. He is a certified Accredited Management Teacher (AMT) who has been into teaching Management for several years now at the post graduate level. Dr Roy has authored several books on management apart from authoring various case studies, articles and research papers. He is presently engaged as an independent trainer and consultant in digital marketing and brand communication apart from his engagements as a faculty in Marketing with various B-schools.

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How Has the Indian Brand Endorsement Landscape Evolved?

Dr Kisholoy Roy

$34.95 $31.49

Paperback

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