Growth Marketing Strategy

Drive Profits and Sustained Business Growth

Rose Jia

$197.95

Hardback

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English

Kogan Page Ltd
03 December 2024

Sales & marketing management; Sales & marketing

In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment.

Growth marketing is no longer just a short-term tactical approach suitable only for start-ups and SMEs looking for easy wins. Instead, it has become a real source of long-term sustainable growth for any business, and a strategic approach that can deliver results regardless of economic environment. With marketers under pressure to consistently deliver growth in rapidly changing landscapes, this invaluable guide will provide a clear roadmap so that any marketer can develop a growth marketing strategy that delivers.

Packed full of cutting-edge insights from companies like Fujifilm, GoPro, Twitch, Disney, Amazon Grocery, Tesla and American Express, Growth Marketing Strategy gives marketers practical ways to drive their business forward, moving beyond initial organic growth to a strategy that is both sustainable and resilient to changing market conditions. From exploring how to shift the mindset of the team to long-term investment and adaptability, to how your marketing team should be best structured and resourced within your organization to allow your growth marketing team to thrive, this book takes you from the fundamentals of growth marketing to how to apply it and adapt it to any challenge your business faces.

By: Rose Jia
Imprint: Kogan Page Ltd
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781398618367
ISBN 10: 1398618365
Pages: 280
Publication Date: 03 December 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Unspecified

Chapter - 00: Introduction Section - ONE: Setting the Scene Chapter - 01: How Innovation, Marketing and Sales Interconnect Chapter - 02: What is Growth and Growth Marketing? Chapter - 03: Growth Hacks People Already Know Section - TWO: Growth Marketing Strategy in Practice Chapter - 04: Once Growth Hacking Stops Working Chapter - 05: Growth Marketing Strategy: Mindset Chapter - 06: Growth Marketing Strategy: Organization Chapter - 07: Growth Marketing Strategy: Resources Section - THREE: Sustaining Growth Marketing Momentum Chapter - 08: Growing in a Recession Chapter - 09: Scaling in an Economic Boom Chapter - 10: Economic stability Chapter - 11: Appendix 1; Roadmap by Business Size and Economy Chapter - 12: Appendix 2; Recap of Insights, Tips and Hacks

Rose Jia is an award-winning marketing and product leader based in the United States. She leads growth marketing at Amazon after previously working in marketing and product development at Twitch and American Express, as well as having worked as an investment banker at the start of her career at Citi. She has founded community-based platforms like RenaissanceMarketer.com, The Techseries Company, and Whiskey Me Up, been a keynote and guest speaker at major conferences like AdWeek and Marketing Offensive and appeared on podcasts including The CMO Whisperer, The CPG Guys, and Looking Outside.

Reviews for Growth Marketing Strategy: Drive Profits and Sustained Business Growth

""Growth Marketing Strategy offers a refreshing take on long-term business success. It goes beyond the trendy quick wins and equips marketers with the tools to foster meaningful, sustained progress in an ever-changing market. With clear, actionable advice on building flexible and scalable strategies, this book ensures your business can adapt and thrive as market demands evolve. A must-read for anyone serious about building a resilient organization."" * Suhaila Hobba, Global Client Partner, APAC Transformation, Publicis Groupe * ""To know Rose Jia is to know what thoughtful growth looks like. She lives it and applies it every day. This book takes marketing beyond the buzzword of 'growth hacking' and delivers a comprehensive, thoughtful strategy for long-term business success. From mindset shifts to practical team structures that drive sustainable growth, not just short-term gains. Growth Marketing Strategy is packed with insights that apply to any business, regardless of size or industry. It is an essential read for every marketer aiming to drive impactful and sustainable growth."" * Jeremy Winter Delaplane, Vice President, Strategic Partnerships, iHeartMedia * ""Growth Marketing Strategy is a masterclass in how to build real, lasting business growth. Having worked with Rose, I know firsthand how sharp and insightful she is, and this book perfectly captures her brilliance. The blend of real-world case studies from giants like Tesla and Amazon, combined with actionable strategies, makes it an invaluable resource for any marketer or business leader. This book doesn't just teach you growth-it equips you to sustain it in any market."" * Renata Amaral Morris, Founder and CEO, EAT Studio * ""Growth Marketing Strategy by Rose Jia offers a proven roadmap for driving long-term profitability. Moving beyond growth hacks, this book shows how marketing can fuel lasting success. With real-world examples and actionable insights, it's a must-read for business leaders and marketers ready to unlock sustainable growth."" * Julie Fajgenbaum, Non-Profit Board Member and Social Impact Advisor * ""Rose Jia brilliantly bridges the gap between innovation, marketing, and sales, demonstrating how businesses can thrive through every economic phase. By focusing on long-term strategies, rather than ""one off"" growth hacks, Jia offers a roadmap for building centennial companies that can adapt and grow over decades. Her approach to aligning business and customer lifecycles, combined with her insights on the psychology of choice, make this book an invaluable resource for driving sustained growth in any market condition."" * Mike Novosel, Vice President, Global Strategic Partnerships, StackAdapt * ""Growth Marketing Strategy provides a set of guiding principles and actionable insights that have been tested & proven to drive sustainable growth for organizations both large and small across multiple industries by the author herself. It should be a foundational read for aspiring marketing leaders and old hats alike."" * William Mao, SVP Global Media Rights, Octagon *