Graphic Design Essentials

With Adobe Software

Professor Joyce Walsh (Boston University, USA)

$56.99

Paperback

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English

Bloomsbury Visual Arts
29 October 2020

Graphic design; Illustration & drawing software

Learning by doing is the best way to get to grips with new ideas, and graphic design is no different.

Weaving together creative strategies and design principles with step-by-step Adobe software guidance, this unique book helps you to immediately put into practice the concepts as you’re learning them so they become second nature.

Covering all the introductory topics a designer needs to know – from working with colour and layout, to editing images and designing apps – this fully updated edition of the hugely popular Graphic Design Essentials includes plenty of hands-on instruction and real-life examples to give you a thorough grounding in the fundamentals.

This new edition includes:

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Coverage of Adobe Illustrator, Photoshop and InDesign

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Examples of designs from the UK, US, Canada, Europe, Hong Kong, China, the Middle East and Australia -

Smaller supporting activities alongside major project exercises -

New design formats, including apps and infographics -

Downloadable resources to use within the software instruction

By: Professor Joyce Walsh (Boston University USA)
Imprint: Bloomsbury Visual Arts
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 246mm, Width: 189mm,
Weight: 632g
ISBN: 9781350075047
ISBN 10: 1350075043
Pages: 224
Publication Date: 29 October 2020
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Joyce Walsh is a Professor at Boston University, USA.

Reviews for Graphic Design Essentials: With Adobe Software

A comprehensive introduction to fundamental design skills with instructional lessons in technology. The accessible tone makes the text easy to read, and the tutorials are well planned and easy to execute. -- Elizabeth DeLuna, Professor of Graphic Design, St John's University, USA Joyce Walsh takes readers on a step-by-step visual journey into graphic design principles and techniques. Featuring visual examples, exercises and best practices, Graphic Design Essentials: With Adobe Software is a great resource for design educators, students and anyone interested in an introduction to design basics and the tools to realise their ideas. -- Danah Abdulla, Graphic Design Programme Director, University of the Arts London, UK A relevant and interesting approach to delivery of graphic design skills from a technical perspective. Students will undoubtedly relish the application of software skills within the text, and Walsh cites interesting examples to convey principles. * Marc Austin, University of Wolverhampton, UK *