Learning by doing is the best way to get to grips with new ideas, and graphic design is no different.
Weaving together creative strategies and design principles with step-by-step Adobe software guidance, this unique book helps you to immediately put into practice the concepts as you’re learning them so they become second nature.
Covering all the introductory topics a designer needs to know – from working with colour and layout, to editing images and designing apps – this fully updated edition of the hugely popular Graphic Design Essentials includes plenty of hands-on instruction and real-life examples to give you a thorough grounding in the fundamentals.
This new edition includes:
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Coverage of Adobe Illustrator, Photoshop and InDesign
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Examples of designs from the UK, US, Canada, Europe, Hong Kong, China, the Middle East and Australia -
Smaller supporting activities alongside major project exercises -
New design formats, including apps and infographics -
Downloadable resources to use within the software instruction
By:
Professor Joyce Walsh (Boston University USA)
Imprint: Bloomsbury Visual Arts
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions:
Height: 246mm,
Width: 189mm,
Weight: 632g
ISBN: 9781350075047
ISBN 10: 1350075043
Pages: 224
Publication Date: 29 October 2020
Audience:
College/higher education
,
Primary
Format: Paperback
Publisher's Status: Active
Preface Introduction 1. Graphic Design is Everywhere Analyze Design Design Analysis: Environmental Graphics Introduction to Adobe Photoshop Design + Software Skills 1: Photoshop Layers, Lasso, ImageAdjustments Major Points Summary Software Skills Summary Recommended Readings 2. The Elements of Design Creating Powerful Designs Design Analysis: Elements of Design Color Introduction to Adobe Illustrator Design + Software Skills 2.1: Illustrator Drawing Design + Software Skills 2.2: Photoshop Vector vs. Raster Images Photoshop Filters Design Analysis: Complementary Color Grids Design + Software Skills 2.3: Illustrator Color and Drawing Major Points Summary Software Skills Summary Recommended Readings 3. Typography Identifying Typefaces and Making Hard Choices Type Types: Serif Style Categories Beyond Serifs Formats Type Tips Adobe Illustrator Type and Advanced Tools Design + Software Skills 3.1: Illustrator Typography Tools Design Project 1: Lyrical Layouts Design + Software Skills 3.2: Illustrator Shape and Type on a Path Design + Software Skills 3.3: Illustrator Pen and Fill a Shape with Type Design + Software Skills 3.4: Illustrator Pen Tool, Curves, and Type on Paths Design + Software Skills 3.5: Illustrator Vertical Type Tool and Convert Type to Shapes Design Project 2: Slang Type Design Project 3: Lyrical Layouts Major Points Summary Software Skills Summary Recommended Readings 4. Images Attracting an Audience Illustration Photography Image Resolutions File Formats Acquiring Digital Images Design + Software Skills 4.1: Image Banks and Photoshop Good Crop, Bad Crop Design + Software Skills 4.2: Photoshop Crop, Image Size and Resolution, Dodge and Burn Design + Software Skills 4.3: Photoshop Image Adjustments, Selection Tools, Hue/Saturation Major Points Summary Software Skills Summary Recommended Readings 5. Layouts Capturing the Audience and Enhancing Communication Path Layouts Visual Hierarchy Design Analysis: Path Layout Introduction to Adobe InDesign Design + Software Skills 5.1: InDesign Place Image and Path Layout Design Project 4: Path Layout Advertisement Gestalt Theory Grid Layouts Design + Software Skills 5.2: InDesign Grid Layout Major Points Summary Software Skills Summary Recommended Readings 6. Logos Simple but Complex Types of Logos Flexible Systems Design Analysis: Logotypes The Creative Process Design + Software Skills 6: Illustrator Convert Type to Outlines, Redraw Letters, and Place Symbols Design Project 5: Logo Design Major Points Summary Software Skills Summary Recommended Readings 7. Visual Themes Putting it all Together Visual Hierarchy Editorial Themes Design Analysis: Album Cover Design Design + Software Skills 7: InDesign Advanced Images, Type, and Layout Design Project 6: Album Cover and Tour Poster Designs Major Points Summary Software Skills Summary Recommended Readings 8. Appendix Keyboard Shortcuts Glossary Credits Color Connotations Bibliography and Recommended Readings Index Acknowledgments
Joyce Walsh is a Professor at Boston University, USA.
Reviews for Graphic Design Essentials: With Adobe Software
A comprehensive introduction to fundamental design skills with instructional lessons in technology. The accessible tone makes the text easy to read, and the tutorials are well planned and easy to execute. -- Elizabeth DeLuna, Professor of Graphic Design, St John's University, USA Joyce Walsh takes readers on a step-by-step visual journey into graphic design principles and techniques. Featuring visual examples, exercises and best practices, Graphic Design Essentials: With Adobe Software is a great resource for design educators, students and anyone interested in an introduction to design basics and the tools to realise their ideas. -- Danah Abdulla, Graphic Design Programme Director, University of the Arts London, UK A relevant and interesting approach to delivery of graphic design skills from a technical perspective. Students will undoubtedly relish the application of software skills within the text, and Walsh cites interesting examples to convey principles. * Marc Austin, University of Wolverhampton, UK *
