Sam Chenery-Morris is an Associate Professor in Midwifery and Associate Dean for Learning, Teaching and Student Experience, Head of Nursing and Midwifery and Lead Midwife for Education at the University of Suffolk. She has worked clinically as a nurse and midwife, as an academic and researcher in her career. Her clinical and pedagogic practice has developed experientially and through academic study over the last 30 years. She has taught midwifery and research modules and been Course Leader for the BSc (Hons) Midwifery [shortened]. She was appointed as an Academic Midwife for the NICE Antenatal Care Clinical Guideline Committee in 2018. This guideline is the largest in the NICE portfolio and it will shape the care for almost 700,000 pregnant women a year in England and Wales when it is published in 2021.