Wendy Wood was born in the UK and is Provost Professor of Psychology and Business at the University of Southern California. Her research incorporates neuroscience, cognition, and behavioral insights to understand habit persistence and change, and she has collaborated with many luminary psychologists, including Angela Duckworth and Adam Grant. She has written for The Washington Post and the Los Angeles Times, and her work has been featured in The New York Times, Chicago Tribune, Time magazine, USA Today, and NPR.
Good Habits/Bad Habits is a fascinating tour of the science of habits, and Wendy Wood is the consummate tour guide. One of the world's leading habit researchers, Wood shares decades of her own research with wit, charm, and a keen eye for the stories that illuminate the processes of habit-making, habit-breaking, and habit-reshaping. If you want to understand your own habits - and how they form and can be reformed - Good Habits/Bad Habits is for you. -- Prof Adam Alter, <i>New York Times</i> Bestselling author of DRUNK TANK PINK and IRRESISTIBLE Fascinating and fun, this book will change a lot of lives. So much of human behavior is habitual - sometimes for better, sometimes for worse. Wood brings state-of-the-art social science into contact with the most pressing issues in daily life. She's a tremendous guide. -- Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and author, <i>How Change Happens</i> No one has studied how habits form and direct behavior better than Professor Wendy Wood. More important for a trade book audience, she has described how to change negative habits into positive versions better than anybody. She's the researcher best able to write the next big book on the topic. * Robert Cialdini, author of Influence and Pre-Suasion * Wendy Wood is one of the central figures in social psychology today. Her research on habits is considered seminal. She's a creative methodologist and broad thinker. Her work is highly cited and she has an amazing track record of publishing articles in the very top journals. Wendy is also a captivating speaker sought out by people from multiple disciplines, including business, medicine, and across the social sciences. There is no one in all of psychology who could write a more compelling book on habits and behaviors. * James Pennebaker * I understand that Wendy Wood is writing a trade book on habits. In my view, she is the most thoughtful, innovative person who understands the role of habits in human behavior. Her research on habits has guided scientific understanding and will have similar impact on public knowledge. Habits and repeated behavior are one of the best tools we have to help people overcome small mistakes and make large improvements in their lives. I can't imagine a better person writing this book or a better topic to help people make beneficial decisions. * Dan Ariely * Wendy Wood is the world's foremost expert in the field, and this book is essential -- Angela Duckworth, author of <i>Grit</i> If you've ever struggled to make or break a habit, this is the book you need to read. Wendy Wood is widely recognized as the authority on the science of habits, and her lively writing busts myths and builds evidence about what actually helps with making behavior changes that last. * Adam Grant, New York Times bestselling author of ORIGINALS and GIVE AND TAKE, and host of the TED podcast WorkLife *