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Wendy Wood was born in the UK and is Provost Professor of Psychology and Business at the University of Southern California. Her research incorporates neuroscience, cognition and behavioural insights to understand habit persistence and change, and she has collaborated with many luminary psychologists, including Angela Duckworth and Adam Grant. She has written for the Washington Post and the Los Angeles Times, and her work has been featured in the New York Times, Chicago Tribune, Time magazine, USA Today and NPR.
Wood is also a premier scientist in psychology, working on how habits affect and are affected by the human mind . . . through her original research, Wood explains what does work * Washington Post * A huge achievement. Wendy Wood manages to distil the science of habit formation, most of which emerges from her own lab, in a manner that is fascinating but also, above all, extremely useful for people looking to make positive change in their life -- David Kessler, <i>New York Times</i> bestselling author of <i>The End of Overeating</i> and <i>Capture</i> A fascinating tour of the science of habits, and Wendy Wood is the consummate tour guide. One of the world's leading habit researchers -- Professor Adam Alter, <i>New York Times</i> bestselling author of <i>Drunk Tank Pink </i>and <i>Irresistible</i> Fascinating and fun, this book will change a lot of lives . . . Wood brings state-of-the-art social science into contact with the most pressing issues in daily life. She's a tremendous guide -- Cass R. Sunstein, Robert Walmsley University Professor at Harvard University, and author of <i>How Change Happens</i> No one has studied how habits form and direct behaviour better than Professor Wendy Wood . . . She has described how to change negative habits into positive versions better than anybody. She's the researcher best able to write the next big book on the topic -- Robert Cialdini, author of <i>Influence </i>and <i>Pre-Suasion</i> There is no one in all of psychology who could write a more compelling book on habits and behaviours -- James W. Pennebaker Wendy Wood . . . is the most thoughtful, innovative person who understands the role of habits in human behaviour . . . I can't imagine a better person writing this book -- Dan Ariely Enlightening and insightful . . . Wood's research and perspective on the malleability of habits will bring hope to any reader looking to create long-term behavioural change * Publishers Weekly * Wendy Wood is the world's foremost expert in the field, and this book is essential -- Angela Duckworth, author of <i>Grit</i> If you've ever struggled to make or break a habit, this is the book you need to read. Wendy Wood is widely recognized as the authority on the science of habits -- Adam Grant, <i>New York Times </i>bestselling author of <i>Originals</i> and <i>Give and Take</i>, and host of the TED podcast WorkLife
