Global Dialogue on Media Dynamics, Trends and Perspectives on Public Relations and Communication: Proceedings...

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Fong Peng Chew

Global Dialogue on Media Dynamics, Trends and Perspectives on Public Relations and Communication

Proceedings of the International Conference on Public Relations and Media Communication, (PRMC...

Fong Peng Chew

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Hardback

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English

CRC Press
08 January 2025

Social & cultural history; Media studies; Public relations; Press & journalism

This book contains the proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) which explore the dynamic intersections of public relations and media in today’s rapidly evolving landscape.

It has a repository of innovative research, insightful discussions, and emerging trends in digital media strategies, crisis communication, media ethics, public relations in the age of social media, and the impact of emerging technologies on media practices. It touches upon a wide array of topics and provides a comprehensive overview of the latest advancements and challenges in these fields. With innovative research contributions and case studies from around the world, this book will be instructive in shaping the way we look at the world of media and ourselves.

This is a highly useful guide for university professors, research scholars, writers, journalists and media professionals who wish to stay updated on the recent shifts in public relations and media communication

Edited by: Fong Peng Chew
Imprint: CRC Press
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm,
Weight: 453g
ISBN: 9781032932309
ISBN 10: 1032932309
Pages: 690
Publication Date: 08 January 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Chapter 1 Culture and Cultural Communication Chapter 2 Social Phenomena and Psychological Issues Chapter 3 Social Media and Impact Chapter 4 Public Relations Chapter 5 Educational Research Chapter 6 Business and Marketing Strategy

Dr. Chew Fong Peng is a lecturer at the Faculty of Education, University of Malaya (UM), Malaysia. She has presented around 160 working papers at international and national seminars and conferences. Dr. Chew has published 5 books, 101 journal articles, 67 conference papers, 36 book chapters, 20 translated books including creative writings, and 10 edited books. She also serves as a book editor for Taylor & Francis. Dr. Chew has completed 19 research projects, leading 8 of them. Her achievements have earned her numerous awards, including the UM Outstanding Service Award (2008). She has been listed in Marquis Who's Who in the World in 2011, 2012, 2014, 2015, 2017, 2018, and 2019, and was recognized as one of the 2000 Intellectuals in the World for the 21st Century in 2011.